Goal:

Re-brand travel insurance as fun and freeing. implement Strategy to build brand awareness.

Instagram rebrand

The client markets their insurance products organically (no paid ads), so brand awareness is key to their success. We proved Instagram to be a viable growth channel through strategic insights.

Problem

Insurance is boring, scary, frustrating. It’s akin to buying toilet paper — more of a need than a want.

Insight

The clients brand caters to digital nomads, who seek out this lifestyle for the freedom, adventure and fun. They want to purchase from brands that understand them and their unique needs.

Approach

Create a brand associated with adventure and fun that adds value to the unique lives of digital nomads. Sell the mission and vision, not the product. Feature more user-generated content, engagement tactics and fun giveaways and competitions.

Strategy

Instagram rebrand: Built by nomads, for nomads.

Results in 3 months:

  • Achieved highest number of post likes, plays and impressions in June 2024

  • Reached 255% more accounts

  • Increased engagement by 81.6%

  • Increased engagement by 300% during Nomad Workation campaign

  • Increased followers by 6.6%

  • Proved Instagram to be a viable growth channel