social media campaign

Travel isn’t all picturesque views and working from a hammock with a piña colada in hand.

It can be gritty, scary, frustrating, tiring and, well, not glamorous. Digital nomads know this better than anyone.

We asked the clients audience to help us spread the word about the company’s new adventure sports add-on by sharing raw, unfiltered photos of their adventures.

adventure sports add on

We leveraged high profile influencers to promote the campaign, completed an email sequence and re-posted many of the participants content for visibility and reach.

  • 400k impressions

  • 80+ participants

  • Redefined the brand as a go-to for adventure sports enthusiasts

Results